Protect Now or Later? Understanding the Value of Intellectual Property for SME

In the early stages of setting up a small or medium-sized enterprise (SME), protecting intellectual property (IP) may not be the priority. However, ensuring the protection of intangible assets such as brands and innovations is essential for long-term success.

Diogo Antunes analyzes the importance of IP, from registering trademarks to protecting innovations through patents or trade secrets, highlighting practical strategies for SMEs to balance initial costs with future competitiveness in the market.