Does Portuguese case law conform to the EU regime on secondary meaning?

Portuguese courts have increasingly restricted the recognition of acquired distinctiveness for non-distinctive signs, diverging from the EU trademark framework. Vitor Palmela Fidalgo examines this, arguing that such limitations jeopardise legal coherence, consumer protection, and the fundamental function of trademarks as indicators of commercial origin within the internal market.

EU sound mark applicants should listen up

On September 10, 2025, the EU General Court (EGC) issued its judgment in the case of Berliner Verkehrsbetriebe (BVG), T-288/24, (ECLI:EU:T:2025:847).

In this decision, the EGC annulled a decision by the EU Intellectual Property Office (EUIPO) which had refused the registration of a sound trademark.

This is an important decision by the EGC, as it sets a threshold example of the distinctiveness required for the protection of sound trademarks.

The EUIPO’s contested decision

Biomeet 2025

On September 29 and 30, 2025, BioMeet 2025 took place at the Taguspark Conference Center in Oeiras. The event focused on the biotechnology sector, promoting knowledge sharing, networking, and stimulating innovation.

Inventa team members appointed to INTA Committees for 2026 - 2027

We are pleased to announce the members of the Inventa team who have been appointed to the 2026-2027 term of the International Trademark Association (INTA) Committees.

Over the next two years, they will have the opportunity to contribute their experience, collaborate with industry leaders, and reflect on policies that have a global impact within the international trademark community.

Learn more about the INTA committees.

INTA TMAP 2025

The Trademark Administrators & Practitioners (TMAP) Meeting 2025, organized by the International Trademark Association, took place on September 29–30 in Berlin, Germany.

Global Creative Legal Summit 2025

On September 19th, the Global Creative Legal Summit took place at the Landmark Event Center in Lagos. The summit gathered thought leaders, legal experts, and innovators to explore emerging trends, shaping IP policy and creative law awareness.
This year’s event theme was "training Africa's legal talent for a connected, creative and commercial market," creating a platform for learning and the exchange of ideas.

CIPAC & CTF 2025

Crystal Zhang attended the China International Trademark Festival (CTF) in Taiyuan, China from September 5th to 8th and CIPAC 2025 on September 11 and 12 in Beijing, China.

Both events brought together leading professionals to explore the latest developments and challenges in the IP field. It was a fantastic opportunity to connect with colleagues to exchange insights. Here are some moments from the events:

Some moments at CTF