Trademarks

The Inventa IP Review magazine highlights some of the IP news of the previous year, written by our team, through opinion articles, interviews or press releases. We cover relevant topics that have marked the field of innovation, trademarks, patents or intellectual property rights, mainly in Europe, Africa and Asia.

The 2022 edition shares useful information on the protection of trademarks in different jurisdictions, the entry into the Unitary Patent system and also the impact that may arise from the Russian-Ukrainian conflict in the IP field.

The World Trademark Review (WTR) announced the WTR 1000 - The World's Leading Trademark Professionals for the year 2023, recognizing the world's top trademark-leading firms and individuals.

We are proud to announce that Inventa is once again one of the top trademark leading firms in Portugal and Nigeria. WTR highlights Inventa's expertise in the fields of prosecution and strategy.

To understand how trade dresses are being safeguarded in Europe, we need to answer the question, what is “trade dress”?

We can define trade dress as a set of characteristics – not only visual, but also sensorial – that allow a consumer to distinguish a particular product or service from the others that coexist in the market. These characteristics can include the way some products are displayed in a store, furniture patterns, ambient music, a smell and so on. Also, a particular packing or product shape can be understood as a trade dress.

San Francisco (USA) hosted the 2022 edition of the AIPPI World Conference on 10-13 September. Organised by the AIPPI, the event brought together IP profissionals to discuss, share and exchange insights on various areas of IP.

Inventa joined the event being represented by Daniel Reis Nobre, Tiago Reis Nobre and Vitor Palmela Fidalgo, where they had the opportunity to share some of the latest news about IP in Europe and Africa.

Next year the congress will take place in Istanbul (Turkey).

Following the approved accession of Cape Verde to the Lusaka Agreement (ARIPO), the country now joins four key WIPO treaties: Madrid Protocol, Patent Cooperation Treaty (PCT), Geneva Act of the Lisbon Agreement and Paris Convention for the Protection of Industrial Property.

The great success of Ralph Lauren trademark began in 1967, when its founder decided to open a tie company and follow his American dream. Shortly after, man clothes were conceived, and four years later, the first mixed shop appears.

The “Polo” trademark, oriented for a man segment, has won a costly victory in the South Africa’s Supreme Court of Appeal and will continue to benefit from the protection of its trademarks registered more than 45 years ago in this territory.

We are honoured to announce that Inventa is one of the 2022 trademark practice firms in the IP Stars Portugal ranking for Trade Mark Prosecution.

This recognition is only possible due to our outstanding team and the feedback given by our fantastic colleagues and clients, as it also reinforces our commitment to continue to be a leading IP company in all the jurisdictions we operate.